Above the Influence is a state of mind. It’s about being yourself and not letting negative influences get to you. Pressure to drink, do drugs or anything that goes against who you are in order to fit in – that’s a negative influence.
ATI 802 Local Media Campaign
ATI 802 is a localized version of the national Above the Influence campaign created by the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign. ATI 802 is a customized media campaign created by and for the youth of southeastern Windham Southeast Supervisory Union (WSESU), (including Brattleboro, Dummerston, Guilford, Putney, Vernon) schools. Students have the opportunity to get involved in ATI 802 in a variety of ways both in school and during after school activities including opportunities to earn community service hours.
During the 2012-13 and 2013-14 school academic years, the ATI 802 activity club at Brattleboro Union High School (BUHS) has engaged in multiple peer-led, substance-free and prevention activities. ATI 802 students participate by hosting information tables during school lunches, promoting ATI 802 during pep rallies and football games, hosting a dodgeball game and more.
One of the most prominently recognized features of the ATI 802 at BUHS has been the development of a poster campaign which highlights a student’s individuality and choice to stay above the influence. Each student featured in the poster campaign makes a commitment to live about a negative influence for one year and makes a personal statement. The poster campaign has been supported by downtown Brattleboro businesses who have showcased the posters in storefront windows during Gallery Walk.
Parents are encouraged to talk with their child about ATI 802 and contact their child’s Student Assistance Program Counselor (SAP) and/or BAPC to inquire about opportunities to become involved in the campaign.
Above the Influence Media Campaign Background
The Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign created Above the Influence (ATI) to capture the attention of youth when they are most likely to be first exposed to substances of abuse and are most vulnerable to negative social and cultural influences. The brand has become a philosophy for teens and inspires to think critically about drug use and the influence of their social environment so they can make more informed choices.
Above the Influence targets youth ages 12-17, with an emphasis on ages 14-16, the critical transition years from middle school to high school when teens are most likely to initiate drug use.
Youth who are aware of Above the Influence advertising are consistently more likely to have stronger anti-drug beliefs compared to those unaware of the Campaign’s advertising. 75% of teens (both genders and all ethnicities) say that Above the Influence speak to someone like them and 80% of teens are aware of ATI advertising. The strength and high levels of brand awareness of Above the Influence allow communities to localize and customize the Campaign’s message to address local drug issues.